In this digital age, no marketer who seeks to accrue great ROI can overstress the importance of Facebook advertising and Instagram advertising for online sales. Paid ads on either Facebook or Instagram are essential for your online sales as they help you aim at and engage a particular audience. But then, to make that happen you must apprise yourself with certain tips and know-how different paid ads on both social media platforms work.
This article attempts to introduce you to the best Facebook and Instagram advertising tips that can be of help with your online sales. Also, this post shows you key differences between the two top social media advertising platforms.
Facebook Advertising vs. Instagram Advertising: Differences
Via Facebook's Ads Manager, you can manage both Facebook and Instagram ads. However, using the Ads Manager means a couple of differences for either Facebook or Instagram. With Facebook, there is a variety of options for campaign management. However, when it comes to using Instagram, you will find setting up your ads without needing to do with complex ad setup.
They also work differently based on the demographics of your target audience. For instance, if you are niching down on the older generation you may take to Facebook as Instagram features are utilizable mostly for the younger generation. Again, Facebook appears to have a wider coverage that touches around every person of every interest the world over. As for Instagram, there are certain segments of audiences you may likely not find using Instagram.
Moreover, the content type marks the difference between the usages of either social media platforms. If you're looking to share blog posts, case studies, videos, news articles, Facebook may be your best choice. But if you are banking on some visual content, Instagram will prove to be a better option.
7 Best Facebook Advertising Tips for Online Sellers
The following are workable Facebook advertising tips you can always keep in mind when you are selling online.
1. Create Great Facebook Ads
Always familiarize yourself with the image spec and sizing requirements of your ads - images, video, carousel, or slideshows ads. If your image specifications don't take the proper sizing, the lead image tends to cut out. Again, make sure you get a great Facebook Relevance score which indicates you have an engaging ad.
2. Target the Demographics of Audience
Target a more capable, refined targets of your audience with the use of Audience Insights on Facebook. Determine your target audience with their interests, behaviors, and other relevant details with manual targeting especially when you float a more recent business with marginal web traffic. If you have been in the business, you can try a lookalike audience too.
3. Apply Facebook Retargeting
One of the top tips to advertise your business on Facebook is to always remarket to previous users who interacted with your products. Facebook has features with which you can target users following a certain action they have taken on your social media ads or accounts.
4. Get it Right with Conversion Rate Optimization
This is even more important for you if you've got a tight budget. To go about fully optimizing your new and current campaigns, you need to be good with Google Analytics.
5. Install Facebook Pixel and Facebook Analytics
This helps you monitor conversions – whether that is product purchases, site traffic, item purchases and relate them with your ads.
6. Analyze with Facebook Analytics
Like Google Analytics, Facebook Analytics arrive with suitable features that help you to assess how customers and prospects interact with your app, site, or Facebook page. According to Facebook, they are adding to the new full suite of Facebook Analytics a new mobile app, auto-detected funnels, and custom insights.
7. Specify Ad Placements
Always choose to edit the specific ad placements as it often impacts your campaign success. You can run your ads on the desktop and mobile newsfeeds on Facebook.
5 Best Instagram Advertising Tips for Online Sellers
Though similar to Facebook's, Instagram advertising tips can be a bit different. Here are some of the best ecommerce advertising tips you can keep in mind when using Instagram for online sales.
1. Test on Various Rounds
To get the greatest possible ROI, you can leave out the place of testing your marketing strategy on Instagram a couple of times before you'll eventually launch. As a result, you may want a few of your friends to give objective judgments about what they feel your ad stuff looks like.
2. Engagement First
Don't focus on conversion from the get-go! Rather, create engaging content for the particular audience niche so you can use low costs when promoting. Moreover, let your ad entice your audience. After they are hooked, relate your product as succinct as possible. You may then end with a call-to-action that's punchy enough to lead them to get your item.
3. Using Ads Manager
Some marketers use in-app promotion devices. But the downside is that these tools have limited targeting preferences and functionality. So, if you mean business with advertising on Instagram, make the most of Ads Manager to manage your Instagram campaign advertising.
4. Instagram for Retargeting
One of the foremost advertising tips 2020 for raking in great revenue on Instagram is to tell stories. Although the specs permit for close to 15 seconds of Instagram story-length, experienced online sellers have testified that even shorter is better and that a 6-second Instagram story is best.
5. Accurate Ad Sizes
You should use different ad creative for different ad placements. By following this simple rule, you can be sure that you'll avoid a situation whereby the outlook of your image looks unprofessional that results in poor performance.
Call to Action
We have touched upon some of the best Facebook and Instagram advertising tips for online sellers. When it comes to targeted ad campaigns, Facebook and Instagram paid ads are often accurate. Whether you want to target an entirely new audience or create a lookalike one, Facebook and Instagram ads have the essential flexible features to help you breakthrough.
