One of Amazon’s main goals is to satisfy every of its customer with quality products and exceptional services. Thus, Amazon will stop at nothing to ensure that they maintain a happy customer base. While you are excited about selling on Amazon, also put in mind that Amazon has strict rules & regulations in place that every seller must comply with. Failure to comply with these set rules will attract an Amazon seller suspension. In this article, we introduce Amazon seller account suspended appeal and how to how to appeal an Amazon Seller Suspension.
What is Amazon Seller suspension? Amazon Seller Suspensions mean that an Amazon seller has violated [whether intentionally or mistakenly] one or more rules in Amazon's TOS [terms of service]. If there is one thing that Amazon takes seriously, it is its customers. As a seller on Amazon, you need to understand that Amazon regards its customers with high esteem. Being the most popular online marketplace in the world, Amazon will only accommodate sellers who can ALWAYS provide optimal buying experience and exceptional customer service.
What To Do When Your Amazon Seller Gets Suspended
Having explained what Amazon Seller Suspension means, how do you appeal your Amazon account suspension? Here is how to appeal Amazon Seller Suspension.
1. Read and analyze the Amazon suspension email carefully before anything else
Identifying the cause of the suspension will help you know how to go about the Amazon Seller appeal process. You can access the Performance Notifications to review what you are warned about.
2. Resolve any outstanding support tickets
Amazon loves dealing with responsible sellers. And one of the things that make a responsible seller is the ability to maintain a healthy account. Thus, you may need to resolve any outstanding issues before communicating with Amazon about the suspension. Else, you risk a permanent removal of your selling privileges.
3. Find out the source of your suspension
Finding out the root cause of your suspension may require you to ask a few why-related questions. For example:
Q1: Why did my customer complain?
A1: They received a broken package.
Q2: Why was the package broken?
A2: The item wasn’t packaged correctly.
Q3: Why was the item not packaged correctly?
A3: The seller lacked the right facility to package it.
Preferable solution: The seller should find adequate packaging for this item before sending it to FBA.
Q&As help to proffer a solution and also to prevent repeated mistakes from happening.
4. Address the issues in a well-composed appeal letter
Once you know what did to violate Amazon’s policies, you need to come up with an appeal note. There are many formats on the internet but make sure your plan of action is professional, specific, and outright about how you plan to prevent the same issue from happening again.
5. Send the appeal to Amazon
After composing your appeal text, you can send it to Amazon via Seller Central > Performance > Performance notifications > Location suspense notice > Appeal.
6. Wait for a response from Amazon
Typically, it should take around 2 days for Amazon to respond to your appeal. You just have to wait right? At the end of the waiting period, the seller will be contacted via email about the account status.
NB: There is a little chance of reinstating a seller’s account if it is suspended for 30 days or longer.
How To Avoid Your Amazon Account Suspension
Why learn how to open new Amazon seller account after suspension when you can avoid it. There are many reasons to attract Amazon suspension including:
· Opening multiple accounts under your brand to sell the same products
· Poor Seller Performance metrics
· Selling a restricted or prohibited product on Amazon
Whatever the reason might be, prevention is always better than cure. To avoid Amazon account suspension, you can consider the following tips:
1. Avoid selling counterfeit goods
Amazon will not accommodate anyone selling counterfeit goods. Avoid these sorts of goods as a seller if you don’t want to risk account suspension or restriction.
2. Sell the right products
What kind of products do you sell on Amazon? Do you sell products that outrightly violate Amazon’s set rules and regulations? It’s time to review what you sell on Amazon. Don’t expect to list a product that is included in Amazon’s list of restricted products and go free. No. Amazon has general condition guidelines for the type of products that you can sell, including, New, Used [Good, Acceptable, Open Box or Like New], Renew, and Rental. Take your time to study each category to avoid selling a product that violates Amazon’s policy.
3. Regularly optimize and audit your product listings
While there is no rule prohibiting different sellers from offering the same products, Amazon shuns at identical product pages. Take your time to audit your product page, including the descriptions, images, etc. Take control of your Amazon store to avoid sending the wrong items to customers.
4. Never attempt hacking the system
As the world’s most valuable marketplace, you’ll bet that Amazon invests fortune when it comes to security and privacy. Right, selling on Amazon, especially for a beginner, can be hard but this doesn’t mean you should hack your way up the ladder. Amazon’s security system can detect the slightest form of bypassing – which is giving free products in exchange for seller reviews to gain ranking. Stop this! Instead, earn those reviews by operating based on Amazon’s obsession which is satisfying your customers via fast delivery, quality products, etc. In so doing, you will be earning their trust and increasing your ranking on Amazon.
5. Protect your brand
In some cases, you might be following ALL Amazon’s rules & regulations yet, somehow, Amazon keeps sending notifications to your account. Well, it could be that you are a victim of black hat sellers or your product listings have been hijacked. To win this battle, you need to:
· have an active registered trademark to join – this can take a lot of time so we recommend that you sign up with Amazon I.P. Accelerator
· register in Amazon Brand Registry – a protection service that gives you full control over your content and listings
6. Overall, provide exceptional customer service
We have repeated this time and again; Amazon’s greatest asset is its customers. As a customer-obsessed marketplace, Amazon will do everything to satisfy its customers. As a seller, you want to provide the best shopping experience for your customers. How?
· Offer high-quality products
· Treat them well no matter how angry they act/react
· Ensure that you respond promptly and without delay to their inquiries. This will earn you a lot of positive feedbacks and returning customers.
· Be on the lookout for delivering fast
· Attend to returns professionally
Bonus Tip: Sell On Amazon Without Stocking An Inventory
Selling on Amazon can be fulfilling especially when you find the right product. However, what happens if you don’t have the capital to stock an inventory before you start selling? Well, the dropshipping business model might be an option for you. Dropshipping is a business model that allows anyone to sell a product on Amazon, eBay, or any eCommerce marketplace without buying an inventory or renting a warehouse. In the dropshipping business model, the supplier fulfills orders and delivers items to the customer while the seller channels his/her energy on marketing. To get started with dropshipping, you need to:
i. find the right niche
ii. find profitable products
iii. find trustworthy suppliers
Options I & II requires a little research on the internet while option III can be quite challenging as there are thousands of suppliers out there – some trustworthy, others are scam. Getting a trustworthy supplier is an important aspect of your dropshipping adventure. You can find reputable manufacturers and suppliers from saleyee.com. In case you don’t know, the SaleYee platform is a leading dropshipping wholesale supplier in China. They have made dropshipping easier for every online seller by providing:
· Free membership
· Over 30,000+ profitable SKUs
· Free and fast delivery
· 630,000+ sq.m. local warehouses
· Huge discounts on bulk orders
· Excellent customer support
· Up to a 3-month after-sales period
You can visit SaleYee.com to get started. Signing up is completely free and you can import products right away.
Wrapping Up
Understanding Amazon’s rules and regulations will help you avoid writing an Amazon seller suspension appeal letter. Don’t seek Amazon seller suspension help rather work towards avoiding Amazon account suspensions with the aforementioned tips. Wish you good luck in your endeavors.
