When the topic “advertisement” is mentioned, what comes to mind is Facebook Ads, Google Ads, YouTube ads etcetera. Amazon Advertising is far from the list and even may sound strange to many. The majority of internet users think that Amazon is mainly an e-commerce platform where online retailers sell. However, there is more to Amazon than just e-commerce. Like Google, Amazon has a platform for advertising too. With millions of people making purchases on Amazon, it is hard to resist the affordability and convenience of Amazon advertising console. In this article, you will learn the basics of Amazon advertising, the types of Amazon ads, how to advertise on Amazon, among others.
In 2018, Amazon launched an advertising solution called "Amazon Advertising". It was formerly “AMS” or “Amazon Marketing Services”. Amazon Advertising strategy allows vendors to advertise their products on Amazon’s website. With Amazon advertising, the company has reached unprecedented heights in the e-commerce industry. For one, Amazon has become the number one choice for shoppers to begin their product search. Also, today, Amazon advertising agency has become a top competitor to Google Ads for online retailers. As the single largest e-commerce platform in the world, Amazon advertising is the guaranteed way to get your business noticed by the millions of Amazon’s large audience.
1. What is Amazon Advertising
Amazon advertising simply works like Google’s pay-per-click ads. The ads appear within product searches, as banner ads, or as suggested products, and sellers only pay when shoppers click on ads. Like the ads you see on Instagram, Amazon denotes its ads with “sponsor”. When advertising on Amazon, views are free but you are charged for your ad after a customer or a shopper clicks on your product. This way, your product is visible to thousands of visitors only for you to pay those who click on it.
2. Types of Amazon Ads
When using Amazon advertising, it is important to know the types of ads.
Amazon video ads
Amazon Video Ads combine sight, sound, and motion in ads on Amazon sites to reach users on IMDb TV, Fire TV, Amazon Kindle, Fire Tablet, etc. It can either be in-stream or outstream.
Amazon brand store
If your brand is enrolled in Amazon Brand Registry then you can use this advertisement for free. Amazon brand store gives brand owners control over how they want their customers to see what is on their store.
Amazon sponsored products (Ads)
The ranking is vital for your success on Amazon. Amazon sponsored products (Ads) help to improve the visibility of individual products that appear in search results and on product pages.
Amazon sponsored display (Ads)
Amazon Sponsored Display Ads is a combination of “Sponsored Products” and “Display Ads”. These ads appear on apps and other third-party websites off Amazon.
Amazon sponsored brands (Ads)
Sponsored Brands uses your Amazon advertising logo and a customized headline to boost brand awareness. They appear in search results, and when clicked on, users are taken to the respective product details pages.
Amazon DSP display ads
Amazon Display Ads are onsite advertisements that are displayed on mobile and desktop as banner ads, mobile web display ads, mobile interstitial ads, and can link with Amazon devices as well.
Amazon custom advertising solution
Amazon offers Custom Ads, which offers flexible plans to suit your advertising needs.
Amazon Live
With Amazon Live, customers are educated via shoppable live streams on how to use your products.
Amazon Attribution (beta)
Use this ad to drive sales through your non-Amazon digital marketing tactics.
Audio ads (beta)
Amazon audio ads focus on audiences that listen to Amazon Music. Brands can connect with their customers while they use music via this app.
Posts (beta)
This displays curated lifestyle imagery in your brand's feed on Amazon for consumers to see and visit your link.
3. Why Amazon Advertising?
In case you are wondering why you should choose the Amazon Advertising agency, here are 4 reasons.
a. For two decades, Amazon has been gradually building a gigantic platform that is nourished with consumer purchase behavior data – how customers order, what they like, which product they’ll likely choose, and so on. With such a robust consumer data, they know who to recommend your products to that will generate sales. According to Amazon, 35% of their sales hail from not just the engineering of consumer data but also the efficiency of the data.
b. An estimated 54% of Amazon online shoppers go directly to the website to purchase products. That figure speaks volumes! This means that their purchasing decision is based on what Amazon displays to them. The opportunity to advertise on Amazon is simply irresistible because the ads have high conversion power.
c. Amazon advertising console is native-looking i.e. they look like the organic search results and have the potential to be visible to consumers who are ready to buy.
d. Amazon has the best price, fastest shipping, and the highest number of products. So, more and more users simply flock directly to the platform to get the best deal. As Amazon increases in popularity, so also does the number of sellers and buyers. Ultimately, this gives them the power to predict and then influence buying behavior.
Amazon advertising is perfect for online retailers because Amazon knows what people are buying and how they are doing it, unlike Google and Facebook. So, the only way to get more eyes to see and buy your product is to subscribe to Amazon advertising.
4. Amazon Advertising Strategies
To increase your chances of conversion, you need to implement the following Amazon advertising strategies.
· Promoting new products that are not currently ranking on the front page improves conversion rate.
· Bid on the top spot even if you have a strong organic SEO.
· Increase brand awareness by promoting new product varieties in a line.
· Target customers who may like your product, not those who are looking for it.
· Advertise competitive products on the Product Details Page.
· Linking the banner ad to your custom brand store gives users the best shopping experience.
· If you find a product that is popular or high converting, promote it to boost sales for that item.
· Trigger interest in advertising products according to targeted groups.
· Up-selling and cross-selling also work on Amazon advertising. Promote similar or complementary products to ones purchased.
· Perform traditional retargeting – promote products based on search histories.
5. What is Amazon Advertising Cost?
Are you wondering how much Amazon ads run?
Amazon advertising is auction-based and is cost-effective compared to Google and Facebook ads. When using Amazon advertising api, you decide the maximum amount you are willing to pay for each click. According to Rob Sieracki at Practical Ecommerce, the average cost per click on Amazon is around $0.35.
SaleYee.com – A Global Dropshipping Platform
Running Amazon ads might be challenging for beginners but what if there is a platform that caters to your advertising needs? Yes, SaleYee.com does. SaleYee.com is a global dropshipping and wholesale platform that offers quality dropshipping products of 30,000+ profitable SKUs. SaleYee dropshipping platform is not just reliable for dropshippers but also consumers. They offer free and fast [2 days] delivery to any destination. SaleYee.com boasts various warehouses around the globe which ensures that your orders can be dispatched within 24 hours from our local warehouses, and can be delivered for free in as fastest as two days to your customers. Besides, they have a professional service team who would work as your partner 24/7. Thousands of online sellers, including dropshippers, have benefitted from using the SaleYee platform because they offer a wide variety of quality promotional products at wholesale prices.
Conclusion
Amazon began as a small online bookstore but now it has turned out to become the largest e-commerce platform in the world. It is an effective way to rank your products and get them in front of millions of audiences. By using the above tips, you are certain to make the most of Amazon Product Advertising API and generate massive Amazon advertising revenue.
