If you are an owner of an online retail business, you might know that you can totally change the numbers of your profit from Christmas to New Year's because this is the “big time” shopping season. Most of the business owners prepare for Christmas, and only a few of them knows the importance of “after Christmas sales” if you know certain tips and tricks, then you can earn significant profits for your business during these days as compared to other remaining days of the year.
Things You Should Consider During The Christmas Shopping Season
Goodies, decorations, gifts, etc., faces a high demand during the Christmas season. It is one of the biggest times of the year where the e-commerce industry faces a boom. Most of the customers start their shopping spree in the month of September and after Thanksgiving. If you have an online store, you must consider having the upper hand by starting early preparations.
All the online retailers provide the best offers to their customers in order to generate more income during the Christmas shopping season. Remember, being an online retailer, it is extremely important to prepare your “business game” because it will also gear up the strategy for your after Christmas holiday sales. Therefore, here are a few tips and tricks that you should consider during the Christmas shopping season so that you can gain more customers at your online store.
Frame a Strategic Advertising and Promotion Plan:
In order to promote your online retail store, you might need to launch a campaign, but before doing so, it is vital to have a strategic advertising plan. The importance of having a strategy and outline is crucial in order to have success in your goals. For some online retailers, it is the last step that they follow, but those who plan and strategize in advance tend to have a higher number of profits and customers for their products. There are few questions that you need to answer so that you can make an informed advertising and promotion plan, these questions are mentioned below:
1. One the basis of your products, decide your target audience
2. During the Christmas holidays, there will be many occasions to promote your products. Decide the occasion on which you will be promoting your online store
3. Decide the sales offers and discounts according to your products
After drafting the answers to the points mentioned above, you need to start executing them. You can take help from people and other resources in order to assist you in promoting your e-commerce store. Do not wait much, else you might get late in implementing strategic marketing and communications plans for your online store.
Coordinate with your suppliers:
If you source raw materials or final products for your online store, then it is pivotal to approach the supplier and manufacturers in advance. Most of the suppliers generally forecast the need of their customers but still, during the Christmas shopping season, it is crucial for an online store to maintain the stock. It will help your business in maximizing profits. During shopping season you might need to source more quantity than usual, therefore in order to meet the demands of your customers this step is important.
Hire a Third-Party Logistics:
Being an online retail store owner, you would surely know how vital is delivery logistics and transportation for your business. Tasks like managing warehouse and tracking deliveries can become a nightmare if they are not given proper attention.
During the Christmas shopping season, you should consider collaborating with a third-party logistics firm that can take over all the tasks related to shipping, tracking deliveries, and managing the warehouse. Some online business owners’ treat this like an added expense, but nothing can be compared to the losses that occurred due to shipment failures. This step will go to help your online stores after Christmas sales management as well.
Be in touch with your customers during the shipping process:
During the Christmas holiday season, customers remain highly obsessed with their ordered products. Your customer might want to know about the time of delivery, condition of the products, return or cancellation policy, etc. Therefore, during this time, it is important to communicate with your customers. Remember, customer support and relationship will greatly impact the profits of your business.
Avoid making non-vital changes to the website:
The website of your business is the store where you display all the products during holidays and avoid making all the non-vital changes on your website. However, it is a great idea to give your website a holiday-based theme, create ads, add new products, etc. but do not make very big changes. Instead of impressing your audience, you might lose them due to a bad user experience. Altering the website might affect its performance.
How To Take More Advantage Of After Christmas Sales?
It is true that most of the e-commerce stores experience high records of sales before Christmas. But only a few of them take advantage of day after Christmas sales or after Christmas sales, those who do make high profits. As an online retail business owner, if you have some inventory left after the Christmas shopping season, you can target after Christmas sales to increase the number of your profits and experience higher revenue even in the months of end December and January.
If you can pull off after Christmas sales 2020, it will be easier for you to boost cash flow in the business while keeping the customer relationship intact. After the Christmas shopping season, this kind of sale will also help you in retaining the customers that your business has acquired during the shopping season. Therefore, to make the most of this sale, you need to start planning prior and come with some unique and creative offers for your customers. There are certain tips that you must follow so that you can maximize your profits during after Christmas season shopping sales.
Begin with the Marketing Strategy:
You might not get surprised to know that all the online stores generate a lot of sales from the time of Halloween to Christmas. Therefore, for post-Christmas sales, you need to have a pre-determined marketing plan so that you can easily meet all your goals. There are many marketing tools that can help you make profits, such as social media marketing, pay per click advertising (PPC), ads on google and Pandora can certainly bring decent customer rush to your online store after the Christmas season ends.
1. Plan unique offers:
The best after Christmas sales offers can attract customers, and for this, you need to plan and create unique offers on your products. You can consider giving deep discounts on deadstock, special discounts, and other offers after the holiday season ends. Following are some examples that you can use for your products.
2. Unboxing Day:
You might have seen many people sharing their excitement of unboxing their Christmas presents on social media. You have to take advantage of this, launch a photo competition. You have to ask your customers to put a picture of the gifts they have received and offer a discount to the customer who shares the photo on the internet. This will also help you in the mouth marketing of your online store.
3. Buy one, Give one offer:
In this offer, you need to give away an article of household or clothing to a popular charity when a customer buys anything from your online shop. This will inspire all the shoppers to spend more and indirectly give away to a good cause.
4. Buy Now and Pay Later:
After the Christmas season, people become quite rigid to make purchases, which can increase the level of stock in your business, in this case, you can launch a “Buy Now and Pay Later” offer on your e-commerce store. In this, don’t ask the customers to make payment immediately. After making payment plans, you can execute this offer and attract people to buy more.
5. Give Free Items:
People run to those stores where they find free of cost products. To maximize your sales after Christmas, you can entice customers with “Buy one, Get 2” or similar offers. You can include a gift card, t-shirt, mugs, etc., as a free gift. Ensure that you have a logo on the free item as it will cover the advertising plan as well.
Some Best After Christmas Sale
You can maximize the profits of your business via after Christmas shopping season sale just like any other giant e-commerce store. You might have come across heavy deals on Walmart, Amazon, Flipkart, etc., even after the 25th of December. This is because, during this time, people like to shop for upcoming festivals and occasions, and the more you will give offers and discounts on your online retail store, the more you will attract new and existing customers. Following is the list of some products that you can dropship in order to increase sales of your online retail store, these products remain in heavy demand:
- Heater
- Fitness Equipment
- Indoor Lights
- Car parts
- Craft decor
Walmart after Christmas sales and after Christmas holiday sales amazon provide some exciting offers on groceries and other products. People like to gift handmade cookies, cakes and chocolates, clothes, jewelry, and other items during New Years'. For this purpose, they like to purchase fresh products at a discounted rate, and as a result, all the big e-commerce companies experience a high increase in their revenue.
Dropshipping Business And SaleYee Dropshipping Platform:
If you are new in the online retail industry, then you can begin with Dropshipping platforms. Platforms like SaleYee works as a supply-chain business, from here, you can purchase a wide range of products, and after adding your profit margin, you can sell the products on your online retail store. You are not required to have your own products instead, you can purchase from global sellers who are registered on SaleYee and then sell them.
How does the dropshipping business model work?
Select the niche of your online business, and then you can make your own e-commerce website. List all the products that you buy from SaleYee, and as soon as you receive an order, you can make a purchase from this dropship platform. Further, they will ship the order to your customer within two or three days. In this manner, you do not have to maintain a huge stock level for the Christmas shopping season and for after the holiday sale.
They have a local warehouse in different parts of the country from where they ship and deliver the products to the customers. You can reach out to global buyers as well without worrying about transportation. SaleYee provides all the tracking details of the products you will purchase, and you use this information to help your customers resolve their transit issues.
How is SaleYee dropshipping beneficial for your online retail store?
SaleYee platform is beneficial for your online retail store in the following manner:
- Authentic Sellers only:
All the buyers on SaleYee are authentic and sell only original products; therefore, you can remain carefree regarding the quality of products that will be delivered to your customers. You just have to attract customers to your website during the holiday shopping season so that you can offer different products to them at very competitive prices.
SaleYee has a Christmas Sale going on wherein they are giving discounts up to 25%. As an online retail business owner, you can take advantage of this sale. All you have to do is purchase products at up to 25% off and then add big margins of profits while you are listing them on your online retail store website. You can entice customers by offering slightly lower prices as compared to other online retailers. You can buy products at any time of the year and sell them when their demand in the market is increasing.
- Hassle-Free Shipping Management:
SaleYee is becoming massively popular due to their reliable services and round the clock customer assistance feature. Their delivery is fast and safe; therefore, you can list even delicate products like Christmas ornaments, toys, musical instruments, lamps, and lighting, etc. All these products remain in demand even after Christmas sales; therefore, you can maximize your profits in the months of the end of December and January.
Some Closing Thoughts:
Well, that is all for the ways to maximize Yours after Christmas Sales profits. The tips and tricks mentioned above will surely help you get success, so do not forget to implement them.
