Most of the business markets are highly saturated, and if you want to make a strong market presence, you need to offer more than your competitors. If you are not adding value to your products, you will be left behind in the race and miss many opportunities to get high revenues. But how to add value to your product? For this, you need to go the extra mile and provide things that no one else does. In this article, we have gathered a list of 8 ways to add value to your product and make your business stand out. So, without any further due, let’s go through them.

1- Offer Quality  

How to add value to your product? First of all, you need to make sure that the product you are offering is of the best quality. Quality is the most important factor that helps in the success of a product, if you are offering better quality than your competitor at a better price, you will gain the trust of your customers and add more value to your product.   

Customers never compromise on quality, they can pay more to get a good quality product, but they will never settle for a lower quality product at a less price. So, your top priority should be to offer the best quality products to your customer; everything else comes later.  

2- Fast Delivery  

If you want to add value to your product, then you got to deliver it to customers as early as possible. The delivery time and the value you provide to your customers are directly proportional. Remember, people are impatient. Whenever they see a product online and are interested in buying, they want it to be at their doorstep the very next day. Also, increasing your delivery speed will not cost you much, and you will be providing what the customers want from you; a quality product with a fast delivery time. If you are delivering your products quickly, it will add value to your product and make you a reliable person to do business.    

3- Good design and package  

Another way of how to add value to your product is by offering good quality and attractive packaging and design. The package and design are the very first things that customers see when looking for a product, and if it is on point, the chances of a sale increase tremendously. The first touch can determine good quality packing, so it is imperative to offer your product in an attractive package. If your product is on display in a store along with other products, then an appealing packaging will play the most crucial role in making the customer pick up your product.    

4- Comprehensive users’ guide  

How do you add value to a product by providing a Comprehensive users’ guide? A user manual is an important piece of document, especially if your product is somewhat related to software, computer hardware, or electronic goods. If you are giving your customer a product without any helping document that tells them how to operate it properly, the users can get frustrated. And if a user has a tough time operating your product, that can lead to negative reviews. If you want to add value to your product, give your customers detailed information about your product and tell them how they can use different functions if need be.  

5- Good customer service  

Whenever you ask yourself how to add value to your product, always remember that quality customer service must be a top priority. In this rapidly changing market, people give premium customer services to keep ahead of their competitors.   

If you are providing quality customer service that is always ready to help your customers with all their queries, you are doing enough to encourage them to do more business with you. Even if your competitors are providing a similar product at a bit less price, but you are giving top-notch customer service, you can still take the lead.  

6- Encourage Customer’s Feedback  

Customer feedback is another answer to the question “how to add value to your product?” In order to keep yourself updated about customer trends, you must take customers’ feedback frequently. The more feedback you get, the more you know what customers expect from you. Take feedback and work on making your product better and in accordance with your customer’s expectations. Positive feedback is good, but it is the negative feedback that will give value to your customers and eventually add value to your product.  

7- Offer Planned Discounts  

Another way of how to add value to your product is by offering discounts on your products when sold in higher volumes. You might have noticed many soap brands selling a bundle of 3 soaps at a 10 percent discount. This trick gets the attention of your customers, and they will perceive that they are getting a discount, so it is better to buy in bulk. And when your customer purchases in bulk, the discounts you offer will eventually open pathways of how to add value to a product. However, you will have to brainstorm and come up with the perfectly planned discounts to get the desired revenue.  

8- Branding  

How can we add value to a product by branding? Branding can add consumer value to a product. If you are selling your product without presenting your company as a proper brand, you won’t have much of a customer’s attention and interest. Once you create your brand awareness and release your product with proper branding, you will add immense value to your product. Plus, it is also very interesting to know that if you pitch your product and create an emotional attachment between your customers and products, you can achieve customer loyalty in addition to more sales.   

Conclusion

In this article, we have told you eight best ways of how to add value to your product. If you want to excel and make your mark in the market, apply these strategies in your daily business operations. You need to be agile, creative, and innovative to rule a market. Follow these strategies, and make sure you stay at the top.