Are you looking for the best ways for boosting sales in your online store? You can take a look at this article now. We are going to discuss some of the best abandoned cart email examples that you can use for getting back your customers in email marketing.
When your customers abandon their items on the cart in your online store, they may forget to continue their purchasing process. Therefore, you can remind them about their shopping cart, so they can continue buying your products in your store. The best practice is to send some emails to them to remind them of their abandoned cart! It is a more effective way than attracting new customers. Let's go into detail!
Abandoned Cart Email Template
The email for the customers who abandon their cart is fairly simple. You only need to include some necessary items to the email, for example, subject line, introduction text, left items, offer, checkout button or CTA, reviews, social proofs, or closing text.
All of these items are specially designed to make your customers remember about their shopping carts, so they can continue buying any items from your online store. You can create your own abandoned cart email template that consists of any of these details.
Some companies consider using a series of emails for their customers in email marketing campaigns. They usually send several emails for a certain period. The emails can be structured like email 1 (cart reminder), email 2 (follow up email), and email 3 (offers and promotional discounts).
The first email can be sent a few hours after the cart is abandoned, the 2nd email is sent a few days later, while the 3rd email can be sent after a few days. A series of emails is proven to be more efficient than a single email.
6 Best Abandoned Cart Email Examples to Win Back Lost Customers
1. Amazon
If you want to find some abandoned cart email samples, you can take a look at the one from Amazon. Amazon is one of the largest online retailers in the world. This company will send a reminder email for customers who leave their carts.
The email will include a photo of the product left in the shopping cart. There is also a link that can bring the customers to the checkout page instantly. It can remove any obstacles to finishing the purchase. The email works as a reminder only. There is no additional discount that you can get when you get back to the shopping cart.
2. Google Photo Book
One of the most popular products from Google is the Google Photo Book. When you didn't complete the photo book order from Google, you are going to receive an email from this company. The email is pretty simple because Google always wants to be straightforward to the customers. The email can include the photo from the book. The subject line of this email can remind the users of the next steps in the process. The Call to Action (CTA) in this email is clear and simple.
3. Dyson
This is another company that is using the best abandoned cart emails for reaching customers. The email is trying to be fun to read and helpful for all customers. For example, the headline of the email may say "We saved the items" or "All is not lost". These messages can let the customers know that the Dyson wants to help them. Dyson also adds a sense of urgency by adding limited offers to its customers.
4. Virgin Atlantic
If you want to see some examples of the abandoned email, you can take a look at the email from Virgin Atlantic. This company is going to use engaging text and also clear CTA buttons for encouraging customers to complete any purchases. It also uses personalization for making customers happy and satisfied. The customers can feel like they are being reminded directly. The email will include all the necessary flight information.
5. Microsoft
When customers leave any items on the cart, Microsoft will send some email reminders to them. The email is specially constructed with simple and easy design. There is nothing to distract the attention of the customers. The copy is pretty straightforward and to the point. There is also a visual reminder of the product inside the cart. This email also contains a single and clear CTA that can be very useful for all customers.
6. Hayneedle
As one of the most popular home furnishing retailers on the Internet, Hayneedle also includes the abandoned cart email to target customers as part of its email marketing strategy. This email is pretty straightforward and clear. The email will highlight an incentive offer or discount on the subject line or the first image. There is also a reminder of what items are left in the cart. The CTA in this email will highlight all the benefits of completing the purchase.
3 Key Ingredients of Abandoned Cart Emails
1. A reminder of their abandoned cart
This is the most important ingredient that you need to have in your email. Almost 30% of the customers usually don't complete the purchase because of the website timed out or website crash. Therefore, you can simply remind them about their abandoned items in the shopping cart, so they can be ready to purchase any of your items immediately.
2. Great copy in your email
If you want to grab attention from your customers, you should write down a great copy in your email. This email can be a bonus marketing opportunity for you who want to reach your customers for increasing sales of your online store. A combination of the attention-grabbing headline, interesting copy, and also good images can increase the conversion rate in your store.
3. Additional discount
This is another powerful ingredient that you can add to your abandoned cart email. Some customers leave their carts because the final price is more expensive than what they have already expected. Therefore, you can put an additional discount for action takers. However, you should put a limit on your discount. The discount should be available in a short time, so they can take action immediately.
Conclusion
Abandoned cart email is very useful to help you reach your customers, so they can get back to your store. This type of email is proven to be very effective and efficient in boosting sales. Follow some of those abandoned cart email examples from some popular companies to avail the same email marketing strategies to your online store.
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