Search engine marketing (SEM) is one of the most effective marketing methods that you can use for promoting your business. In this marketing strategy, you are going to look for some popular keywords for your products or services. You can use any of these keywords for boosting the performance of your business. On this page, you will learn some useful business tips on how to search for keywords effectively. You will never have to spend lots of your time finding some popular keywords that are searched by your customers on Google.
Long-Tail Keywords Still Work for Top Ranking in 2020
If you are a new brand and you would like to compete with other competitors on the search engine, such as Google, you can consider using long-tail keywords. Many SEO experts divide their SEO keywords into 3 different categories, including head terms, body keywords, and also the long-tail keywords. Heat terms are usually single-word terms with huge search volume and fierce competition. Some examples of these head terms may include keywords like "vitamins", "insurance", etc.
You can also find some keywords that can be called as Body Keywords. They consist of 2 – 3-word phrases with decent search volume. These keywords are more specific and less competitive than head keywords. Most keyword research tools are going to recommend some head and body terms for the users.
If you want to find the least competitive keywords, you can continue to the long-tail keywords. These keywords are usually composed of 4 or more word phrases. They are very specific, but they have a pretty low search volume. They usually have about 10 to 200 searches every month individually. You should never underestimate these low keywords. When you add them together, these long tails are going to make up the majority of any searches online.
You need to focus on these long-tail keywords when you want to boost the performance of your website on the Internet. There are some examples of long-tail phrases that you can use for your website, for example, "buy the best vitamin D online" or "affordable life insurance for people with a small budget". You can use Google Keyword Tool for finding any of these long-tail SEO keywords.
Keyword Research: How to Search for Keywords
After you know the importance of having the best keywords for your campaign, you need to know how to search for keywords. There are some useful business tips that you can follow, so you can find the best keywords for improving your business performance. Here are some easy steps that you can do for finding the best keywords for your business.
a. Study your niche
First, you need to know the exact niche that you are still working on. When you dive into your topic deeply, you will be able to find some out-of-the-box ideas. You can find any unique angles for your SEO strategy and your marketing technique. You can use social media channels, forums, and some online communities for learning your niche deeply. You can find out any pain points that are mentioned by any people in your niche.
b. Define your goals
Before you can start your marketing campaign, you need to learn about how you can define your goals for your brand. Finding the right goals for your business is very important to help you grow your business effectively. You need to decide for whom is your brand intended, what will your brand offer, what makes your business special, what promises will you offer for your customers, etc. You can use these goals for creating your content marketing funnels easily.
c. Make a list of any relevant topics
This is another easy way for you who want to promote any products or services on the Internet. Based on the main category in your business, you can break down your topic into some smaller topic buckets. For example, if your business is selling men's care items, you can add some relevant topics, such as male pattern baldness, antiperspirant deodorant, facial wash for men, etc.
d. Determine your seed keywords
When you are planning to use the best Keyword generator tool on the market, you need to determine the right seed keywords for your business. You can use any of these seed keywords for finding some other relevant keywords for your products or services. You can use any of your favorite keyword research tools, such as Google Keyword Tool, Keywordtool.io, and any other popular tools on the Internet today.
5 Keyword Tools That You Should Use
a. Google Keyword Planner
This is the most important tool that you need to have now. This SEO tool allows you to search for any relevant keywords for your business. Then, you can also find some important metrics about your keywords, for example, the number of searches, CPC, competition level, etc. It is very easy for you to start using this tool.
b. Keywordtool.io
If you are looking for a good keyword research tool for your needs, you can take a look at this product now. This tool has an autocomplete scraper that is available on its system. You can scrape any potential keywords that you can use for your business. This tool is available in any language, so you can find specific keyword ideas in any languages.
c. Google Keyword Trends
This tool can show you the latest keyword ranking on the visitors' search. You can find some popular keywords that have lots of searches every month. This SEO tool will visualize the relative search popularity of any keywords on the search engine over time. You can find the exact time when people are searching for any keywords. Then, you can take advantage of offering any products on any peak season.
d. Keyword Sheeter
If you are looking for the best keyword research tool, you can consider using this tool today. This free tool allows you to pull thousands of keyword suggestions from Google. You only need to put any seed keywords to the blank area before you can click the "Sheet keywords" button. This tool will pull more than 1,000 ideas every minute. Then, you are allowed to download the result in one single click.
Learn more: 8 Best SEO Tools to Instantly Improve Website Traffic
The Verdict
Finding a good keyword research tool is recommended for you who want to have a successful SEM campaign. You need to find the best keywords that have good search volume with less competition than any other keywords. It is also a good idea for you to target some long-tail keywords for getting a lot of benefits for your business.
