Google provides some useful tools for all marketers who want to promote their products and services on the Internet. Two main tools are offered by Google. They are Google Trends and Google Keyword Planner. You need to learn about all the features of both tools, so you can get the best benefits from those tools. Those tools from Google are available for all users for free without additional costs. You only need to have a Gmail account for getting access to those tools. Here are some important things that you need to know about both tools from Google.
Google Keyword Planner: An Actionable Guide on How to Use It
Google Keyword Planner is a free keyword research tool that is available on the Internet. You can use this tool for finding some potential keywords that are good for your business. Google Keyword Planner is a powerful SEO tool that should give a lot of benefits for you and your business. However, you need to learn about how you can get the most from this keyword research tool.
Before you start using any features from the Google Keyword Planner tool, you need to set up an Adwords campaign. Google will give you a wizard that you need to complete. Then, you can find a small link with a written text, "Experienced with Google Ads?". This link is good for you who don't need to use any wizards from Google Adwords. Then, you can choose the create an account without any campaign. Don't forget to include your business information before you can sign up for this Google Adwords program.
After you enter the dashboard area of your Adwords program, you can click the "Tools" button on the menu for getting access to its Google Ads Keyword Planner link. This is the most important thing that you need to do every time you want to get access to this Google keyword tool. Two main options are offered by Google Keyword Planner for all users.
a. Find keywords. This is the first option that is offered by Google Keyword Planner. This option allows you to gather keyword ideas around your products or services. You can look at any keywords that are searched by users who are interested in your business. This tool is suitable for you who want to find some relevant keyword ideas that you can use for your website.
You only need to enter phrases, words, or any URL related to your business. Then, Google is going to give you some keyword suggestions. For each suggestion, you will see some other additional details, such as competition, average monthly searches, top of page bid (low range and high range). You are not limited to the use of single words. You can also use phrases to start using this Google keyword tool.
b. Get search volume and forecasts. Google Adwords Keyword Tool also allows you to get search volume and also forecasts for any keywords. You can use this tool for looking at the search volume and any other historical metrics for your keywords, Then, you can also use its forecasts for analyzing on how your keywords can perform in the future.
It is very easy to use this option for looking at any metrics from your keywords. You can simply put your keywords to the system and hit the "Get Started" button. This tool will take you to the forecast section. There are no keyword suggestions in this section. You are allowed to see all metrics from your keywords, for example, the number of impressions, clicks, CTR, CPC, estimated costs, etc. By looking at these details, you can plan everything for your business now.
You can combine all of those details above with any data from your Google Search Console. You can use this tool as the best Google Keyword rank checker for your campaign. You can analyze the performance of your keywords by combining both Google Keyword Planner and the Google Keyword ranking tool on the Google Search Console.
Google Trends for Popularity of Keywords Over Time
If you are looking for the best Google keyword research tool, you can also consider using this tool. Google Keyword Trends is suitable for you who want to find some popular keywords around your business. This tool can give you some useful benefits, for example:
a. Measure your brand popularity
You can use this tool for searching for any keywords related to your brand and your competitors. This tool allows you to add up to 5 different terms, so you can compare their relative search popularity. If you know that certain brands are better than yours, you can look at their websites for learning about their marketing strategies. It can be the best way for you to improve your brand popularity over time.
b. Identify new markets for your business
When you use this Google Trends, you can find some additional new markets that are suitable for your business. Once you put your keywords related to your business, you can find on any location where people are looking for your products or services. You can target any of these locations, so you can open a lot of new opportunities for your business.
c. Communicate with your customers more effectively
Google Trends tool allows you to choose the right word for communicating your business to your customers. For example, the words of Livestream and Webcast have similar meanings. However, most people search for the word "Livestream" more often than the word "webcast". You can target potential clients by using the word "Livestream" for targeting a lot of clients for your business.
d. Plan your business trip
This is another benefit that you can get from Google Trends. When you use this tool, you can find any search trends that are still trending in any country. You will be aware of any top topics that people in certain countries are looking for. If you want to grow your business internationally, you can consider using this tool for finding some opportunities that are available abroad.
Final Thoughts
After you look at both tools from Google, you will know all the benefits from those tools. It is the best time for you to learn about how you can start using any of those tools for growing your business. You can use those tools for finding some keyword ideas that are suitable for your business.
