Amazon sellers are clear about the importance of keywords on Amazon because generally, consumers use keywords to search for products they want. If your products don't sell well, you might need to find out the problem by starting with keywords. Well, how to do Amazon keyword research?
Read on, this article is sure to inspire you by offering you some ways to easily find the right keywords for your products on Amazon.
What Are Amazon Keywords?
Let's find out keywords on Amazon. To create a product listing, Amazon sellers must provide a variety of information, including Item Title, Variations, Offers, Description which consists of Product Description, Bullet Points, Search Terms, and More Details. Amazon keywords can be found in the information mentioned above. They play different roles in each field, however, the goal is to drive traffic and make sales.
5 Easy Ways to Find the Right Amazon Keywords
How can you find the right keywords? Before creating a product listing, you should collect keywords. Try to make a collection of keywords with high search volume and relevancy to apply them to the title and description. You can use the following 5 ways to find the keywords to improve the visibility of products.
1. Use Amazon search box and enter related words, make a list of the keywords that appear in the drop-down box;
2. Use Amazon keyword tools to find keywords;
3. Take advantage of Amazon advertising and Amazon Search Term Report;
4. Check your competitors' product listings to discover keywords in the description and reviews;
5. Use other shopping platforms, such as Jet.com, Walmart.com, Google Shopping, etc.
As an Amazon seller, you can't underestimate the importance of keyword research. It's because only with effective keywords can you achieve hot sales. What's more, keywords are critical to driving traffic to new product listings. Adding the right keyword means getting more traffic.
Amazon Keywords: How to Use and Optimize?
There are mainly two ways to use keywords to make sales on Amazon. The first way is to fill in each field mentioned above with only a specific keyword or phrase. This method is suitable for sellers who have a clear positioning. Additionally, it can target certain customers efficiently. The other way is to find in a large number of keywords to increase exposure and the chance of being searched.
However, not all keywords can be put on the product pages, especially those that have nothing to do with your products. What's worse, using these keywords won't help to improve but lower the ranking and visibility.
When using the second way, punctuation marks should be used properly. Keywords must be separated, either by a comma or space.
Here are the tips on how to use keywords for beginners.
1. The Basic Formula
What is the formula of a standard title? Here it is:
Brand + Name + Main Features 1, 2, 3 + Related Product Names + Functions + Specs
You can easily learn it by heart. A good title means a better ranking in the search results.
2. Precise Keywords
Many Amazon sellers have great difficulty in choosing the keywords. They want to include as many keywords with high search volumes as possible on their product listings. However, this method doesn't work for a long time. Stacking too many keywords is not good for precise positioning, which causes lower conversion rates. On the contrary, using precise keywords and avoid redundancy will bring more positive effects.
3. Avoid Using Too Many Keywords
As I've already mentioned, you shouldn't put too many keywords on a product listing. It is because, with too many keywords, customers will be confused at the main selling point. You may wonder how many of them would work the best. Actually, choosing three of all keywords you get would be great!
4. Optimize Listings in Time
Apart from using the keywords, the optimization of product listings is also critical. Apart from the keywords in the title which brings high conversion, keywords in bullet points, search terms, and other fields must be optimized continuously. Only by doing so, can your Amazon products rank higher.
Stay tuned with SaleYee Blog for more free business resources to succeed in selling on Amazon! 
